Demoting and Adding Sitelinks(URLs) Using Google Webmaster Tool
The reason for writing this blog post is that today I faced the problem in demoting links in Google search results in one of my project. I just want to start from the basics, as many people who might not know about Sitelinks will get some relevant information.
What the Sitelinks is all about?
Sitelinks is all about the Google’s search results of the important pages of the website. The aim of this new algorithmic update is to make people easier to navigate the important pages of the website.
As I am insisting “important pages” more because Google has the ability to rank important pages as well the page which is more important as Sitelinks in Google search results.
How Google Will calculate important pages as Sitelinks?
There is no information issued by Google on Sitelinks as it claims it creates automatically, but experimentally and roughly Google will create Sitelinks based on the following:
1, High amount of traffic to the particular pages in the website
2, Prioritizing pages using inner page ranks from descending order
3, No of backlinks for inner pages
4, if it’s a blog, then it ranks based on the no of comments and social media metrics like flike, twitter share and Google+ etc
5, other factors like related search keywords, URL Structure etc
Easy Steps for Demoting a Sitelinks(URL):
1, if you have many sites configured in your Webmaster tool, just select the site you want to demote.
2, Under “Site Configuration”, Hit Sitelinks
3, Once you clicked “Sitelinks” option, you will see the Demote URL option like below
4, when you are going to demote your homepage just leave the “For this Search result” as it is and then enter your homepage URL in the “Demote this Sitelink URL:” option.
5, the above said 4th point is to demoting the homepage and if you want to demote any particular sub-pages, then you need to mention the Sub-page in the “For this Search result” option foremost and then enter the whole URL of the particular page in the “Demote this Sitelinks URL:” option. Like below for clarity
Well you are done now, Shortly Google will update your changes.





